Is Alma Latina Online Magazine a Blog? Is it a magazine? Is it a business? As we celebrate our 4th year those are questions that we may eventually have to respond. For the time being, however, let’s just say for the sake of argument it’s a little from column A and a little from column B. Our passion and desire to inform you, dear readers, on community, arts, cultural and political events and happenings from the Hispanic community mostly in Durham Region but really all over Ontario is still and continues to be as unwavering as it was four years ago. We also keep ploughing through in our desire to highlight Durham Region to Hispanics in the area and to everyone who’ll listen (or read, in this case) and that desire hasn’t changed or lessened since our first year of publication. In fact, it is even more pressing, we feel, to highlight our diverse community in the region and its achievements, needs and questions, as we have now joined a couple of important diversity committees in Durham Region for that purpose, so that we can all grow and progress as an entire community.
Four years ago, it was my burning desire to just start a blog to give a more serious form to something I had been doing for years: freelancing in different publications or sometimes even just sending out email blasts to my contacts to inform them of events in the Hispanic community that might be of interest to them. “I start my Blog today wanting and hoping to continue to write and inform, but at the same time hoping to grow and learn about myself, my peers and fellow Hispanics, the community I live in and the country I’ve come to call my second home. The journey starts today and I hope to share it with all of you: learning, growing but also entertaining and having fun along the way.” That sentiment continues as strong and alive today as it did four years ago.
You know how some people say, “I love doing what I do so much that I would do it for free.” Well, in these past four years Alma Latina has been a labour of love that may not have been a profitable enriching endeavour. Arguably, as a business, we may not be doing as well as we would hope, but it something we have been working steadily on as the years have gone by. And we keep learning and growing and hoping to apply that knowledge to make Alma Latina a successful and self-sustaining business in the future. In the meantime, as a wise man (or woman?) once said, “Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” And we at Alma Latina have passion in buckets. So we go on. The money will come in time.
And as we move forward into the future, we give our heartfelt thanks to our collaborators— some occasional and some that have been, are and will be there no matter what. We also continue to have deep gratitude “for the continued support of people, artists and institutions such as Amanda Martinez, Alex Cuba, Lula Lounge, the Sony Centre for the Performing Arts, Koerner Hall, Flato Markham Theatre, the Panasonic Theatre and many others that have contributed in making Alma Latina Online Magazine a strong presence in the Canadian media.” And to you, our dear and loyal readers, we thank you from the bottom of our hearts for staying with us and giving us such great support and feedback “as we grow and continue on our way to becoming a widely known and relevant online medium and as a small business, becoming more solidified, with a better vision of what we want to accomplish and how we will go about doing this, and always striving to offer excellent and informative content to all our readers.” Happy 4th Birthday to Us!